B.A. The internet economy is the new reality of the digital age. The minor in advertising offers an overview of the social, economic, legal and marketing environments in which advertising functions. Platform business, e-commerce, digital payments, low attention spans, information overload, time-to-market are some of the challenges and opportunities in this new era. A few weeks ago the Dallas advertising industry was shaken to its core. Professor Cheryl Mendenhall, program director, explains, “Learning to become a better visual communicator can enhance a … Every effort has been made to include in this catalog information that, at the time of publication, most accurately represents Southern Methodist University. Advertising, Southern Methodist University ’20 M.A. Prior to joining SMU in July 2017, she received a Ph.D in Marketing from Rotterdam School of Management, Erasmus University. I am a junior majoring in Advertising with a specialization in Digital Media Strategy with minors in Graphic Design and Spanish. A renowned agency has lost multiple clients in the span of a few days due to a comment made by its founder and owner. Students wishing to pursue a minor in advertising must first complete ADV 1300 with a grade of B or higher. For students wishing to pursue a B.A. The minor in advertising offers an overview of the social, economic, legal and marketing environments in which advertising functions. Understand the strategies and develop new skill sets to navigate the digital marketing space in this burgeoning field. Return to: Majors and Minors. STEP ONE: Students must have completed or be enrolled in ADV 1300 and at least one introductory concentration course ( ADV 1321 , ADV 1331 or ADV 1341 ). And we’ve been pretty successful. Every effort has been made to include in this catalog information that, at the time of publication, most accurately represents Southern Methodist University. The provisions of the publication are not, however, to be regarded as an irrevocable contract between the student and Southern Methodist University. I’m also participating in the 4+1 SMU Advertising program that allows me to take undergraduate and graduate classes simultaneously in order to obtain bachelor’s and master’s advertising degrees in five years. The SMU Ad Team exists to nurture these skills and give students a chance to present their work to a real client and a panel of industry experts. The provisions of the publication are not, however, to be regarded as an irrevocable contract between the student and Southern Methodist University. This year the Temerlin Advertising Institute has expanded the graphic design minor to include two new-upper level electives, Image-Making and Graphic Design for Digital Media. Students wishing to pursue a minor in advertising must first complete ADV 1300 , plus at least two of ADV 1321 , 1331 , or 1341 (or MKTG 3340 ) with a minimum cumulative GPA of 2.000 in these three courses. The minor in advertising offers an overview of the social, economic, legal and marketing environments in which advertising functions. in advertising at SMU, admission into the Temerlin Advertising Institute is a two-step process. Last year, SMU won 1st place at the NSAC District 10 Competition and was a national finalist with an insightful advertising … A dvertising, Southern Methodist University ’21. Dr. Chris du Plessis is an Assistant Professor of Marketing at Lee Kong Chian School of Business, Singapore Management University (SMU).

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